Modern Video Studio
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Modern Video Studio
AM Best produces insurance industry news coverage, webinars and other content in our state-of-the-art video studio, located at our global headquarters in Oldwick, NJ. The studio, as well as our professional video team, are available to help you with your multimedia production needs.
Companies of all shapes and sizes are creating more video content than ever, for both internal and external use. The 2019 State of Video in the Enterprise report by Kaltura asked employees of various large companies whether the amount of video used for any purpose at their organization changed in the last three years. More than half of respondents said that the amount of video used has increased over the time period.
A studio environment is ideal for creating professional, high-quality videos. In addition to pre-recorded content, live video is also becoming a key tool for companies. For example, CEOs and guest experts are often invited to go live on national television.
While having dedicated video studio space is ideal, combining it with a meeting room is also possible. A permanent studio setup will save a lot of prep time and motivate employees to record. Studio time should be distraction-free for production staff. Setting up a booking system for the video studio room (similar to meeting room booking) will help ensure an uninterrupted workflow.
To achieve a polished and professional look, the studio will need a high-end camera with great lenses. We recommend looking into HD and 4K cinema cameras first. This includes cameras like Canon EOS C-series, Blackmagic URSA or Pocket Cinema Camera, and Z CAM E2C. If your budget for a camera is on the lower side, consider looking into DSLRs like the Panasonic Lumix GH5. You can find more cameras we like in our
When picking camera lenses, a lot depends on the size of the room. For corporate video studio production, we recommend zoom lens as they provide more control. As an example, in some of our experiments, we have found that a combination of two Panasonic Lumix G X Vario lenses, the 14-45mm f/2.8 and the 35-100mm f/2.8, works well: the former captures a wider studio angle, whereas the latter creates strong closeups.
Configuring the audio is often the trickiest part of any video production. The most important thing is microphone placement. A poorly placed microphone, no matter how expensive or professional it is, will not yield great results. Avoid using built-in camera microphones as these lack in quality and provide little control.
The methodology behind beautiful studio lighting has long been established: by using the three-point lighting technique, you can achieve even, three-dimensional lighting for your subject. As the name suggests, basic three-point lighting involves using three light sources: a key light, a fill light, and a backlight or rim light. Generally coming in from the upper side, the key light provides the strongest light hit. The fill light, on the other hand, counters the harsh shadows created by the key light. The rim light, placed behind the subject, produces a little glow to the subject, separating it from the background. Learn more about how to easily set up three-point lighting.
Professional light studios generally use a combination of ceiling-mounted lights and lights on C-stands. While convenient, C-stands can create clutter inside the studio space, while ceiling-mounted lights give a cleaner overall appearance. Lights can be mounted onto the ceiling using a system of trusses or rails. For example, a system of rails and scissor lifts much like this one facilitates easy movement of light panels in all directions.
For a polished look, professional studios employ large, seamless infinite white or green screen backgrounds, but these require a lot of space and can be pricey. For leaner budgets, multi-colored backdrop kits are available for under $100 USD. Another idea is to use a large display as a backdrop. Displays over 80 inches can double as green scree