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While Tableau for Students is only available to those currently enrolled in accredited universities, you can still continue to use Tableau even after your license expires. Tableau Public is a free platform to explore, create and publicly share data visualizations online.
If we look back at the digitization of other content industries, such as television, music and media, incumbent publishers have rarely survived the shift to pure digital business models. Once content goes digital, many users find their way to free sources, and this will be especially true with the high textbook prices (prices have increased at a higher rate than health care). Not all courses have additional online assignments, and certainly some creative college students will find ways to get pirated versions of their textbooks. There can also be free and legal options in the digital age- the cry for college affordability has led to projects like the open textbook library which can finally scale in the digital world.
You talked about having a licensing model to protect its materials. I think it could be continually a good way to generate revenue as long as they enforce stronger protection in IP and make meaningful upgrades to the materials. There is of course a world out there that you m